Here at ShopPad, it is our goal to help every entrepreneur become successful. We’ve worked with tens of thousands of businesses over the years and we pride ourselves on giving the same level of great service to all of our merchants.
Recently, we turned our attention to listening and learning about the added difficulties that Black entrepreneurs face in this world.
For instance, the average annual revenue of businesses owned by Black women was $27.8K in 2012 (the most recent year numbers are available from), which is 614% less than white women made on average that same year. Black-owned businesses collectively saw a total annual revenue of $187.6B compared to the $12.9T white-owned businesses made.
Statistics show white people have access to more resources, both financial and educational. Given those facts, we realized that one resource we as a company could offer to Black Shopify entrepreneurs is visibility.
We began putting together a list of Black-owned Shopify stores to serve as a guide to finding your new favorite brand. Our mission was to catalog as many as we could and soon realized that our list was growing far beyond the limits of a blog post. We’ve split it up. You can find our directory of Black-owned Shopify stores here. As a part of our commitment to amplifying the voices of our Black merchants, we will continue to update and add to this list all the time. (Send us a store to add at cara@theshoppad.com.)
Within this blog post, you’ll find we’ve highlighted some of our favorite brands in each category.
Categories:
- Beauty
- Services
- Cleaning
- Men’s Fashion
- Accessories
- Women’s Fashion
- Food
- Health & Wellness
- Home
- Kid & Baby
- Pet
- Skincare
- Stationery
- Technology
- Travel
Beauty
The Lip Bar, Detroit, MI
CEO Melissa Butler established The Lip Bar in 2012 after becoming fed up with the beauty industry’s exclusion of women of color. She began with lipstick, but The Lip Bar now offers a full range of vegan and cruelty-free makeup products. The Lip Bar’s products can be found in-store at their Detroit location or in Targets across the US.
Beauty Bakerie, San Diego, CA
Beauty Bakerie’s CEO is Cashmere Nicole. Beauty Bakerie is a makeup line featuring food-themed items. Nicole also formed Beauty Bakerie’s associated nonprofit, Sugar Homes, which donates essentials, toys, and money to orphanages internationally.
Scotch Porter Brand, New Jersey
Welcome discount: $10 off
Scotch Porter was founded by Calvin Quallis when he opened a neighborhood barbershop and offers men’s hair products. Scotch Porter seeks to bring men high quality but low maintenance grooming products. You can also find their products in Targets and Walmarts across the US and Canada.
Nail Professionals, Oakland, CA
Nail Professionals is owned and operated by Carla Buggs, a nail salon owner. When the COVID-19 pandemic closed down her business, she pivoted to selling manicures in a box online.
Curlmix, Chicago, IL
Welcome discount: 15% off
Curlmix was created by Kim and Tim Lewis and has been featured on Shark Tank. Kim says, “We founded CurlMix so curly women could feel seen and appreciated because mainstream beauty standards often exclude us. Our work is more important now than ever.” Curlmix can also be found in hair salons around the US.
Juvia’s Place, Jersey City, NJ
Welcome discount: 20% off
Founder Chichi Eburu has created a line of high-quality makeup products inspired by the bold color and beauty of Africa for affordable prices. Juvia’s Place is a beloved brand by top beauty Youtubers.
Services
Rudemuzik, Brooklyn, NY
Owner Coleman Dash sells royalty-free sample packs to musicians and producers. He also creates resources for aspiring producers to improve their skills.
Virtual Vibrations, Alexandria, VA
Founder Dana Walker offers virtual parties of all sorts for quarantiners everywhere to connect and have fun. Each party includes unique games so you don’t have to worry about the awkwardness of a large Zoom meet-up.
Cleaning
Urban Hydration, Frisco, TX
Charitable causes: For every product purchased, Urban Hydration donates a gallon of water
Founded by Psyche & Vontoba Terry as a way to help with the family’s chronic dry skin, Urban Hydration sells hydrating cleaning products, as well as skin and hair care products. They can also be found in Target.
The Captician Leeds, United Kingdom
Abi Zae, a professional carpet and upholstery cleaner, got sick of cleaning his caps in the wash only to have them lose their shape. So he invented a product that cleans hats without having to put them in the wash. Now you can clean your hats at home using his method.
TRUE, Atlanta, GA
TRUE, run by CEO Ali B. Muhammad, sells laundry detergent that is extra concentrated so consumers can use less soap with each wash.
Men’s Fashion
Smiletivations, Toronto, On
Clothing brand. Our company is advancing the conversation in the fight against anti-black racism and racial inequality. We intend to educate, uplift, and inspire the lives of those who engage with our brand. Changing the world one shirt at a time.
Southern Gents, Houston, TX
Co-founded by F.Lawson, Southern Gents sells elegant modern menswear, devoted to finding the balance between quality and affordability.
Kennington, Los Angeles, CA
Welcome discount: 15% off
Kennington is a men’s clothing brand started in 1957 in LA, contributing heavily to the creation of the SoCal beach style. It is currently run by Alan Walters, who was the Director of Production for 25 years before taking over. Use code Welcome15 for that discount.
Law 17, Los Angeles, CA
Welcome discount: 15% off
Law 17 was founded by Duke Ihenacho, a one-time pro-football player, as a streetwear company. It focuses on men’s clothing but has offerings for women, as well.
Accessories
Symbols of Authority, Toronto
Our recently launched jewelry line is inspired by African antiquity, modernity, art and mythology. Each piece is uniquely handcrafted, bold, and tells an incredible story of our rich Nigerian heritage.
Coco and Breezy, New York, NY
Twins Corianna and Brianna Dotson established this eyewear store in 2009 and have had their designs featured in Vogue. Prince even wore a pair! Their glasses can also be found across the US in various eyewear stores.
Kahmune, London, United Kingdom
Jamela A. Acheampong launched Kahmune to create a true nude shoe for women of all skin colors. Kahmune currently sells ten shades of nude, each of which is also matched with multiple makeup foundations.
Dalasini, Las Vegas, NV
Charitable causes: 10% of profits go to nonprofits supporting wildlife conservation in Africa
Shamila Nduriri creates luxury jewelry that celebrates the beauty of Africa.
Third Crown, New York
Welcome discount: 10% off
Husband and wife team, Kristin and Kofi Essel, create gender-neutral luxury jewelry with fascinating architectural shapes – and Beyonce’s been known to wear their products.
Women’s Fashion
Adriana Naje, Brooklyn New York
Adriana Naje is inspired by everything that sparkles, vibrant colors, texture, and her rich afro-latina culture. If it’s pink, she has it, if it blings, she needs it. During her college years Adriana had the opportunity to learn about leather accessories and from there her love for leather was born.
Lucille Golden Vintage, New York
LGV offers you an incredible taste of vintage and preowned women apparel to promote, appreciate, and protect the earth from over consumption, brought on partly by fast fashion. So why not bring something back from the good ol’ days, and consciously enjoy the high quality, curated, collections of pre-owned contemporary, rescued designer samples and classic and unique vintage.
Nude Barre, New York
Welcome discount: 15% off
Erin Carpenter, a former dancer, founded this line of intimates for women and children that come in twelve shades of nude to match every skin color after spending years not being able to find tights that matched her “nude” shade.
Sorella, Los Angeles, CA
Welcome discount: 20 % off
Heather Sanders and Brittney Turner opened their boutique fashion store in 2012 with ten items. They now have a complete stock of trendy items. You can also shop in-store in LA.
Al Shams, New York, NY
Kim Shamsiddin launched Al Shams to provide Muslimahs with luxury abayas made with designs inspired by Kim’s global travels.
Amalfii, Los Angeles, CA
Welcome discount: 10% off
Founder Vee started Amalfii to provide women with a counterpoint to fast fashion – sustainable minimalist fashion.
Food
Red Bay Coffee, Oakland, CA
Welcome discount: 10% off
Founder Keba Konte sells micro-roasted single-origin batches of coffee both online and in his Oakland and San Francisco locations.
Partake, Jersey City, NJ
Welcome discount: 20% off
Founder Denise Woodard sells delicious gluten-free, vegan, Kosher, and GMO-free cookies. You can also purchase Partake cookies at a variety of locations around the US including Target.
Sienna Sauce, Houston, TX
CEO Tyla-Simone Crayton is just 16 as of publication. She invented this chicken wings sauce at 8 years old! This sauce is also sold in stores around Texas and Mississippi, as well as at Wegmans.
Oh Mazing, Washington, DC
Run by Stephanie Williams, Oh Mazing sells organic granola. It can also be found in stores around DC, Maryland, and Virginia, like Whole Foods.
Comfort Eats, Chicago, IL
Welcome discount: 20% off
Owner Brittany Canty ships popular American comfort foods to American ex-pats around the world (and to anyone else who wants them).
Blk & Bold, Des Moines, IO
Charitable causes: 5% of profits to initiatives aligned to youth programming, enhancing workforce development, and eradicating youth homelessness
Pernell & Rod formed BLK & Bold with the dream of turning a daily ritual into a means of giving back to their community. They sell international coffees and loose leaf teas, which you can also purchase in person at Targets and Whole Foods across the US.
Simply Stemless, Charlotte, NC
Charitable causes: 10% of profits go to health causes
LaSaundra Tarlton started Simply Stemless after years of hosting her “Friday Night Wine Downs” for her friends. Simply Stemless sells gorgeous wine glasses and fun accessories.
Health & Wellness
Golde, Brooklyn, NY
Trinity Mouzon Wofford and Issey Kobori make superfood-based essentials for health and beauty right in their hometown of Brooklyn.
The Honey Pot Company, Atlanta, GA
Welcome discount: 15% off
Bea Dixon opened The Honey Pot Company to provide all natural feminine hygiene products that are biodegradable and cruelty-free. You can also find The Honey Pot Company’s products in store around the US at Target, Walmart, Wegmans, Whole Foods, and more.
Play Pits, USA
Chantel Powell created this all natural deodorant for kids after she noticed that her young son, Kameron, often did not smell fresh after sports practice. They now run the business together with Kameron acting as the Chief Inspiration Officer.
Deserved Happiness, Charlotte, NC
Welcome discount: 10% off
Grace Cantrell started this journaling and gift store to help her customers achieve and share happiness with their loved ones.
Home
Caribbean Aesthetic, Seattle, WA
Charitable causes: 5% of profits go to a charity that supports education and community development
Julia Gould is the founder and chief creator of Caribbean Aesthetic. Here she creates, and curates home décor inspired by the warm and tranquil sounds of the Caribbean. Each piece is designed with the intention of bringing light and joy to your home.
Goodee, Montreal & New York
Welcome discount: 10% off
Founders Byron and Dexter Peart launched Goodee to curate home goods created by artisans making a strong social or environmental impact. Goodee now sells 40+ brands.
Jungalow, Los Angeles, CA
Welcome discount: 10% off
Charitable causes: For each product purchase, 2 trees are planted
Jungalow began as Justina Blakeney’s design blog and has grown into a full collection of home decor items from a company committed to making a sustainable world.
Harlem Candle Co, New York, NY
Welcome discount: 10% off
Teri Johnson, a jazz lover, launched Harlem Candle Co. as an homage to the Harlem Renaissance. Each luxury candle is made using top grade soy blend wax. They can also be found in Bloomingdale’s.
Beddley, USA
Frustrated with the difficulty of dealing with her duvet cover, Lola Ogden, MBA, started Beddley to sell easy-to-use duvet covers. The duvet covers open on three sides, rather than the traditional one side.
Kid & Baby
Beautiful Curly Me, Atlanta, GA
Charitable causes: 10% of profits go to female literacy and empowerment organizations
Eight-year-old Zoe Oli, along with her mother, Evana, created dolls with braids, curls, and beautiful brown skin so that every little girl could have a lookalike doll.
Muffin Sisters, London, UK
Welcome discount: 10% off
Muffin Sisters founders, Kady & Lafia, celebrate their African and Polish roots by creating beautiful baby products using traditional African fabrics and modern European styles.
Double Scoop Boutique, Dallas, TX
Welcome discount: 15% off
Owner Arielle Clarkson sells adorable children’s clothing for affordable prices. Clarkson took the leap into entrepreneurship when she was diagnosed with End Stage Renal Disease so she could spend more time with her daughter while supported their family.
Baby Bloom Place, Ontario, Canada
Welcome discount: 10% off
New mom, Debbie Henry Ogbonne, grew frustrated in finding the right clothing and products for her newborn. So she opened Baby Bloom Place to prove a one-stop shop for new parents everywhere.
Brave + Kind Bookshop, Decatur, GA
Brave + Kind is an independent neighborhood kids’ bookshop run by Bunnie Hilliard. Brave + Kind offers events and workshops for the local neighborhood kids, as well as reading material.
Pet
Leela Ryan, New York, NY
Owner Vanessa Malzahn produced these vegan dog treats for her picky peekapoo mix. The treats can also be found at Whole Foods and have been featured in O Magazine.
Little L’s, Bronx, NY
Welcome discount: 15% off
Originally baked for two NYC dogs, Lilly and Lulu, Little L’s natural dog treats took off as other dogs in the city fell in love.
Skincare
That’s Smoooth, New York, NY
Miguel Martínez grew up understooding that opportunities in life came by education, strong skills, and an exceptionally well groomed appearance. Having to endure shaving products that were not made for his hair texture or skin type, he created a new solution that elevates the shaving and beard grooming standard by improving the skin’s condition and appearance.
Buttah Skin, Los Angeles, CA
Welcome discount: 10% off
Dorion Renaud struggled with acne and dark spots as a teen. When he stumbled upon a solution while working as a model, he knew he had to share it with the world. Buttah Skin sells a full line of skincare to give melanin-rich skin a smooth and even radiance.
Kyn Care, Texas
Youtuber Kyndall Sands couldn’t find anything that cleared up her eczema, so she created her own products to tame her troubled skin. Kyn Care sells her solution made in-house in small batches.
Nuebiome, New York, NY
Nuebiome was founded by a nurse anesthetist, Ricardo Gray, who needed to have a hand cream that healed dryness, was fast drying and left little to no residue – a healthcare professionals dream.
Unsun, Woodland Hills, CA
Welcome discount: 10% off
Katonya Breaux started Unsun because she was frustrated by the lack of options women of color had for clean sunscreen. Unsun sells no-residue sunscreens that are good for the skin and the environment.
Shea Radiance, Elkridge, MD
Funlayo Alabi began to create skincare in her kitchen to solve her sons’ eczema. Shea Radiance now sells skin and hair care products using shea butter sourced from women-run cooperatives in West Africa.
Stationery
Sour Sentiments, Hagerstown, MD
Sour Sentiments is the brainchild of Toni Ogden. They sell hilarious greeting cards that reflect Toni’s unique sense of humor “after too many years of cubicle confinement.”
Aya Paper Co, New Jersey
Founder SaVonne Anderson sells eco-friendly, sustainable greeting cards for all occasions in her signature minimalist, earth tone designs.
bee not conformed, Palatine, IL
Charitable causes: Proceeds are tied to the advocacy of critical causes to the black community
Mystique Latese opened this journaling and stationery company after her husband had a health scare. She wanted to build a business she was passionate about to sustain her family in the future.
Technology
Dynamite Travel Scooters and E-Bikes, Melbourne, FL
Welcome discount: 5% off
Founded by Dr. Terika L. Haynes, who is also the CEO of Dynamite Travel, LLC, DTScooters sells mobility devices to help people travel around the world easily no matter what their abilities are.
CORDLOOP, Atlanta, GA
Welcome discount: 15% off
Cordloop is a family-owned small business that brings innovative yet affordable personal electronics and accessories right to your doorstep.
Chic Geeks, Los Angeles, CA
Welcome discount: 5% off
Chic Geeks sells a myriad of fun tech accessories like phone cases and Macbook cases. The cases come in a variety of colors, even glitter, and have been featured in Cosmopolitan and Teen Vogue.
Travel
Cincha, South San Francisco, CA
Charitable causes: For each belt sold, 3 meals are donated to a local food bank
For travelers who have a difficult time keeping their bags and luggage secured, Ashley Sharma and James Baker created a stylish and customizable solution called the Travel Belt.
Did we miss a store?
We intend to keep both the directory and the blog post as living documents so we can truly compile the ultimate list of Black-owned Shopify stores. Please share the Black-owned Shopify stores we missed with Ryan ODonnell at ryan@theshoppad.com.
