Return customers are key to a Shopify store’s success for a multitude of reasons. They are cheaper to sell to and spend 300% more per purchase than new customers, for a start. There are many ways to improve your post-purchase experience overall to create for long-term loyal customers. But, as any direct-response marketer will tell you, sometimes you just have to implement things that lead to immediate sales and the post-purchase experience is no different.
Our order tracking app, Tracktor, is a powerful tool to manage and optimize your Shopify store’s post-purchase experience. From providing your customers with a page right on your very Shopify store to track their orders to providing your team with transparent data on your fulfillment process, Tracktor can make a huge difference in your sales.
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On average, a loyal customer is worth 10 times the amount of their first purchase. Customer retention is key to the long term success of a retailer, which means your last impression during the sales cycle is just as important as your first.
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Making your first Shopify sale is really exciting. But once that order’s in, how do you make sure the customer can track their order? Even just figuring out how to send a tracking number to a customer can be difficult.
WISMO stands for “Where Is My Order?” It’s a customer inquiry about the product’s delivery date, order status and processing time. Not surprisingly, many customers can’t wait to receive their orders and consistently reach out to customer service to determine their packages’ arrival.
Did you know that the number one support request for online sellers is “where is my order”? Ask any store owner and they will tell you that they have heard that question a million and one times.