Free shipping and fast shipping are hot topics these days as they gain popularity with customers to the point where these perks are expected. But if you have to choose, which is better to offer?
When it comes to product packaging, there are many options available to Shopify merchants that vary in shape, price, and even eco-friendliness. Customizations such as adding your logo to the box or including free samples is a key differentiator for brands in the Amazon world.
Return customers are key to a Shopify store’s success for a multitude of reasons. They are cheaper to sell to and spend 300% more per purchase than new customers, for a start. There are many ways to improve your post-purchase experience overall to create for long-term loyal customers. But, as any direct-response marketer will tell you, sometimes you just have to implement things that lead to immediate sales and the post-purchase experience is no different.
With eCommerce sales rapidly on the rise, packaging waste has reached shocking amounts. The US alone produces nearly eighty million tons of packaging waste each year. To put that in perspective, the cardboard waste alone results in the loss of one billion trees annually. Just the ice packs Blue Apron sends end up adding the equivalent weight of two million adult men a year to landfills. By 2050, there will be more plastic waste than fish in the ocean.