Free shipping and fast shipping are hot topics these days as they gain popularity with customers to the point where these perks are expected. But if you have to choose, which is better to offer?
For the average online retailer, the cost to fulfill an order is 70% of their average order value. Customers expect their items shipped with increasing speeds. As COVID-19 changes the world, it seems more and more like most purchases going forward will require some level of fulfillment – whether from an in-store or warehouse team. The margins for error when it comes to fulfillment are razor-thin these days.
Every day, millions of packages are shipped worldwide. Order fulfillment may seem mundane, but the truth is, it’s become a fundamental aspect to human life since the rise of eCommerce. We decided to take a look at how order fulfillment looks by the numbers.
Return customers are key to a Shopify store’s success for a multitude of reasons. They are cheaper to sell to and spend 300% more per purchase than new customers, for a start. There are many ways to improve your post-purchase experience overall to create for long-term loyal customers. But, as any direct-response marketer will tell you, sometimes you just have to implement things that lead to immediate sales and the post-purchase experience is no different.
On average, a loyal customer is worth 10 times the amount of their first purchase. Customer retention is key to the long term success of a retailer, which means your last impression during the sales cycle is just as important as your first.
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Making your first Shopify sale is really exciting. But once that order’s in, how do you make sure the customer can track their order? Even just figuring out how to send a tracking number to a customer can be difficult.
WISMO stands for “Where Is My Order?” It’s a customer inquiry about the product’s delivery date, order status and processing time. Not surprisingly, many customers can’t wait to receive their orders and consistently reach out to customer service to determine their packages’ arrival.