Return customers are key to a Shopify store’s success for a multitude of reasons. They are cheaper to sell to and spend 300% more per purchase than new customers, for a start. There are many ways to improve your post-purchase experience overall to create for long-term loyal customers. But, as any direct-response marketer will tell you, sometimes you just have to implement things that lead to immediate sales and the post-purchase experience is no different.
WISMO stands for “Where Is My Order?” It’s a customer inquiry about the product’s delivery date, order status and processing time. Not surprisingly, many customers can’t wait to receive their orders and consistently reach out to customer service to determine their packages’ arrival.