Return customers are key to a Shopify store’s success for a multitude of reasons. They are cheaper to sell to and spend 300% more per purchase than new customers, for a start. There are many ways to improve your post-purchase experience overall to create for long-term loyal customers. But, as any direct-response marketer will tell you, sometimes you just have to implement things that lead to immediate sales and the post-purchase experience is no different.
Our order tracking app, Tracktor, is a powerful tool to manage and optimize your Shopify store’s post-purchase experience. From providing your customers with a page right on your very Shopify store to track their orders to providing your team with transparent data on your fulfillment process, Tracktor can make a huge difference in your sales.
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With eCommerce sales rapidly on the rise, packaging waste has reached shocking amounts. The US alone produces nearly eighty million tons of packaging waste each year. To put that in perspective, the cardboard waste alone results in the loss of one billion trees annually. Just the ice packs Blue Apron sends end up adding the equivalent weight of two million adult men a year to landfills. By 2050, there will be more plastic waste than fish in the ocean.
On average, a loyal customer is worth 10 times the amount of their first purchase. Customer retention is key to the long term success of a retailer, which means your last impression during the sales cycle is just as important as your first.
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Making your first Shopify sale is really exciting. But once that order’s in, how do you make sure the customer can track their order? Even just figuring out how to send a tracking number to a customer can be difficult.
How many people stop you in the street to rave about a store they’ve never been to? Are they intercepting you on your morning walk to tell you about the best coffee that they’ve never tasted? Let’s assume that no one is going out of their way to recommend something they haven’t used.
Here at ShopPad, we take great pride in our customer success team. They’re on the ground helping merchants succeed every day. We’ve been introducing you to the team one by one so you can get to know who’s helping you. We’ve already talked to Alan, Anh, and Matt. Today, we’re going to be talking to customer success expert, Mandy. Mandy also runs Mandy’s Corner in our monthly blog newsletter, where she addresses common questions about Shopify and our apps.
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WISMO stands for “Where Is My Order?” It’s a customer inquiry about the product’s delivery date, order status and processing time. Not surprisingly, many customers can’t wait to receive their orders and consistently reach out to customer service to determine their packages’ arrival.
Like most Shopify stores, you’ve probably already set up an email subscription pop-up on your store.
There are over 2,000 blogs built on our Blog Studio app for Shopify. This past spring, we decided to read through the blogs our merchants are creating, and we were really impressed with them. Blog topics ranged across the board and the more we read, the more we learned.