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A successful video marketing campaign depends on the video’s quality, the target persona, the message you want to convey, and your distribution strategy. The use of video in marketing has

The past year has brought about a great deal of change in the ecommerce industry. With demand being higher than ever during the pandemic, businesses have become heavily reliant on SaaS (Software

The conversation around eCommerce conversion rate optimization (CRO) often focuses on the checkout page.  But to maximize completed purchases, your optimization efforts should begin before the customer gets to the

A loyal customer offers stability, consistency, and predictability for your bottom line. Any business with repeat customers understands that. 

One of the best things about Shopify is that you’re not the only one using it. When you have a question, there’s probably already an answer somewhere out there. Given

When it comes to your Shopify store’s profits, you don’t want to leave anything up to chance. Especially when there are tried-and-tested ways to increase your profits, without even having