A successful video marketing campaign depends on the video’s quality, the target persona, the message you want to convey, and your distribution strategy. The use of video in marketing has grown significantly over the past several years and will continue to do so. It is a well-liked medium that has a big impact on the accomplishment of your content marketing and advertising operations. One of the most important advancements in marketing, according to experts, is video. Customers have flocked to various websites to watch live videos, which has changed how people interact with brands online.Continue reading
The past year has brought about a great deal of change in the ecommerce industry. With demand being higher than ever during the pandemic, businesses have become heavily reliant on SaaS (Software as a service) for their daily operations. As they begin to unlock the world of capabilities that these tools can provide, they continually evolve to improve their ecommerce business.
Will this trend continue as we look ahead in 2021? I say yes, and here’s why.Continue reading
A loyal customer offers stability, consistency, and predictability for your bottom line. Any business with repeat customers understands that.Continue reading
One of the best things about Shopify is that you’re not the only one using it. When you have a question, there’s probably already an answer somewhere out there.
Given how many resources exist, sometimes finding the right one can be like trying to pick a needle out of a haystack.
So, as an eight-year Shopify veteran, I decided to categorize my favorite resources and communities that I’ve found along the way.Continue reading
We hear the term often. But what is ecommerce automation?
Ecommerce automation is the process of streamlining repetitive tasks and operations using smart tools to increase efficiency and productivity, with an end goal in mind – focusing on strategic activities.
Automation is great for increasing productivity & efficiency, connecting disparate business systems automatically that would otherwise require manual steps or even improving internal or external experiences. The benefits are so wide reaching that it’s daunting to know where to start.
Now the question is: how can you identify the tasks that you should automate?Continue reading
It’s February, and I’m excited! Every passing day means we’re closer to enjoying the things that last year stole. It’s easy to get caught up prioritizing vacation destinations, but being a new year also means it’s the best time to look inward to ensure your business operates efficiently for the months ahead.Continue reading
Shipocalpse, Shippageddon, or Shipgate — whatever you called it, shipping during the holidays was reported to be something of nightmares. Even before BFCM, merchants were warned that shipping carriers weren’t prepared to handle the package volume.Continue reading
Congratulations on surviving the biggest rush of the 2020 holiday shopping season!Continue reading
When trying to make the decision between Shopify and Magento, you’ll often hear that Shopify is a hosted solution, whereas Magento is open-source software. This is often cited as the key difference between Shopify and Magento. The hosted solution relieves you of having to install and host your online store, but the open-source software allows you a greater degree of customizability.
We live in a world dominated by constant consumption and it’s no surprise that our mobile devices are partially responsible for this. It is estimated that in this year, the amount of mobile internet users will be more than the amount of desktop internet users.