The conversation around eCommerce conversion rate optimization (CRO) often focuses on the checkout page.
But to maximize completed purchases, your optimization efforts should begin before the customer gets to the checkout. This is because before a customer heads to checkout, they must first become convinced your product is worth buying — and your company is trustworthy.
So, product pages become a key part of your overall CRO. In this article, we’re sharing how to optimize every element on your product page to encourage more “Add to Cart” clicks.
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